The M1 Advertising Competition took place in London on the Friday 30th November. 8 agency teams took part and were evaluated by two, three-member judging panels comprised of professionals from the ad industry.

The Brief was to launch a French liqueur called IZARRA (of the Rémy Cointreau Group) on the UK market as a trendy cocktail. The task was very challenging as the brand, completely unknown in the UK market, had only recently been relaunched in the South West of France (the brand’s origin) after 13 years of absence.

The two finalists both came up with great creative ideas, tied together in very impressive presentations but the agency ‘Super Gazole’ finally won the day with a brilliant « vegetal-Digital » pitch that beautifully brought the botanical-savvy origin of the brand into a young modern context.