Curricular Focus of Sup de Pub
Sup de Pub trains future professionals for jobs in advertising agencies, companies, and the media. The school offers 11 specializations for employment in the following areas at the end of the Master 1 Program :
- Art Direction and production
- Web Creation and Design
- Copywriting
- Advertising Sales and Marketing
- Brand Strategy
- Product Marketing
- Event Marketing
- Internal and Institutional Communication
- Web Marketing
The curriculum offers programs which lead to innovative, creative and pragmatic positions: Strategic Planner, Media Planner, Creative Director, Copywriter, Art Buyer, Producer, Head of Advertising, Product Manager, Marketing Director, Director of Client relations, internal or external Communications Manager, Senior Public Relations, Press Attaché, Business Journalist…
So many professions recognized and vital for agencies, as well as businesses looking for young graduates who can manage the full extent of an issue whilst being specialists in one or more tools. Sup de Pub anticipates market needs by holding a yearly meeting of the Board of Orientation and Development, where Communications experts define major market trends.
Whether by its themed seminars, the privileged relationships the Group maintains internationally or the quality of its competitions, the Sup de Pub curriculum is able to meet the intellectual and professional needs of each student. Through the quality of the speakers from well-known agencies, the learning process extends beyond the classroom and is consequently more intrinsically real.