Master in International Advertising
Presentation
Detailed Program
Program
This London-based Master offers the advantage of a dual degree certification "Sup de Pub" and "London College of Communication". Studying a postgraduate course in International Advertising can propel your career forward and open doors for you from around the world. Studying Advertising and Marketing in Paris and London will give you invaluable experience and insight into varying marketing strategies and campaigns and make you an asset to any international company.
This advertising programme offers you a huge variety of specialised areas to study and to create an opportunity for you to choose how to build on your future career. The students study for the first two months at SUP de PUB, Paris and then leave for London in January where the programme runs until May. The programme ends with a minimum two-month internship in a company with an English speaking work environment...
Guidance teacher
Samuel Jonathan CRANSTON
Joint Honours Degree MSc. In Science from the University of HULL, UK.Freelance/Consultant for over 20 years, specialized in International Advertising (Strategy, Copywriting) for the following clients:
Exposium, SIAL China, Anuga, Elec Show, Philips, Sony, Alcatel, Microsoft, Knauf, BIL, Dézarts China, UBS, Publicis, Grey, MDIC, Callegari Berville, BBDO.
Lecturer in the following subjects:
International Advertising
Consumer Behavior
International Marketing
Cross-cultural management
Green Marketing
| Program (minimum 350 hours) |
| U1 - Advertising @ Marketing (Paris) |
| Brand Marketing |
| International Marketing Communication |
| International Creativity |
| English |
| Corporate Creativity |
| How to manage in London ? |
| TOEFL Training |
| International Negotiation |
| Marketing Innovation |
| Media Training |
| Competition |
| U2 - Training program (London) |
| Arts Marketing & Communication |
| Creativity & Innovation |
| Interactive Advertising |
| Globalization and the Media |
| U3 - Specifics Artscom Courses |
| Creative Thinking |
| Presentation Skills |
| Creating a Design Brief that works |
| Managing Makeovers |
| Event Management |
| Copywriting |
| Advertising in the UK |
| Visit to Agency Brand Union |
| Art Direction |
| Course Day One |
| Successful Pitching |
| U4 - Private class |
| Strategic Marketing Course |
EVENTS
Open Days
PRESS REVIEW
FOCUS ON...
Sup de Pub is the advertising & marketing school of the INSEEC Group - Master Programs in Brand Strategy, International Advertising, Advertising Creativity & Media Production.
Discover schools and programs of the INSEEC Group : INSEEC Business School - Masters & MBA INSEEC - ECE École de Commerce Européenne
MBA Institute Paris International Business School - CEFIRE-Paris - Sup de Pub - Bordeaux International Wine Institute (BIWI) - Sup Santé - Sup Social - Concours PASS
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